Auto brands were the third-most seen marketer category during men’s college basketball games from March 7-13, with 9.1% of impressions, with Lexus the most-seen brand – across all industries – during games.
According to a report in the Izvestia business newspaper, a list of global automotive producers whose assets could be nationalized in Russia already has been prepared and includes Volkswagen, Porsche and other companies.
The No.1 spot, Toyota’s “More Me,” leveraged comedies such as Friends and Ridiculousness and animated series including SpongeBob SquarePants and Paw Patrol to rack up more than 180 million impressions on an estimated...