Dealers can play a significant role in helping reduce the overall number of vehicles with recalls. Reaching out to owners of these vehicles and getting them into the dealership drives revenue and builds better customer relationships.
Offering factory-certified parts and highly trained technicians gives dealerships a competitive edge, a CDK survey says.
“If we establish ourselves as the experts at BEV repair and maintenance, people will come to us,” says Ed Roberts of Bozart Ford Lincoln.
Other positions in Fixed Ops and beyond allow technicians room to grow when life circumstances change.
Dealerships were evaluated on how quickly and efficiently they handled service-appointment calls.
There are 1,387 Ford dealers enrolled in the voluntary program, and the manufacturer reports the number is “growing every day.”
The key to filling parts department vacancies is to recruit from unlikely sources and within.
Look for new areas where your dealership’s service department can dominate. Extra effort by service boosts profits and instills loyalty.
Car dealers are being urged to join recall campaigns.
New software upgrades designed to stall high theft rates.